imNativ is an Italian brand, specialized in the creation and production of textile for indoor and outdoor decor, based on the core values of innovation and reduction of the environmental footprint.
Created in 2021, imNativ is a young and dynamic company, although it benefits from decades of experience, as the brand is the latest branch of the Aurim group, an Italian family-run business established in the mid-seventies, leader in the interior design textile industry.
In this context, imNativ stems from the desire to fully enhance the Aurim collections with recycled, recyclable and biodegradable man-made fabrics.
The brand’s fabrics are characterized by their astonishing versatility, thanks to technical features that makes them suitable for both indoor and outdoor use. Reliable and at the same time unpredictable, imNativ finds its strength in weather-resistance: the special fibers utilized during the production process render the fabrics breathable, yet hydrophobic, protecting them against dirt, mold and mites. Furthermore, the cloth colors are realized with solid pigments used during the construction phase of the thread with no waste of water for dyeing, obtaining vivid and intense hues that maintain their brightness over time.